Department store Essay Example | Topics and Well Written Essays - 2500 words

Department store - Essay Example The name department store is derived from the fact that they offer different product categories at different prices in different departments. The product categories include home appliances, cosmetics, stationary, furniture, hardware, sporting goods, and electronics among others. They are all provided under the same roof at each specific department store. Department stores are part of other larger retail chains which are in a particular country or worldwide. Due to globalization, most department stores are all over the world which helps them to acquire a larger market share. However, most stores are located in the American, European and Asian markets where most of the consumers are middle class shoppers and business environments are favorable for setting up businesses. A department store operates in such a way that when a customer enters the store, he or she can get a range of products from the store. Different products are present at every department hence there is a lower probabilit y that the consumer will go to shop in another store. As most store claims, they ‘conceal’ the customer. Many department stores are part of chain stores. Since department stores operate in large scale, they benefit from the economies of scale where they are able to operate in large-scale at a cheaper price (Bhabatosh 2006). The accumulated capital is used to open other branches in different locations. Positioning and the relevance of department store Positioning of department stores is a process where the stores identify the target markets in the external environment where it can set up the right type of store. This decision should go hand in hand with the requirements of the population of the selected area. The position should be set in such a manner that it leads to profit maximization by the business firm. Image positioning of the department store should be done in such a way that it contributes to the competitive strategies of the store. The image of a department st ore is very important in attracting customers and especially those that travel a lot (Naji 2004). For example, a loyal customer of a certain store will shop at the store even after moving to another country with the same store. In the competitive global world, stores should come up with strategies that will help them stand out when it comes to competition with other stores. When it comes to the process of positioning, different strategies should be put in place such as; ‘what’ services and capabilities are outstanding so that they can be improves to increase competitiveness, ‘who’ the store is targeting as the consumer. This helps in creating awareness and bonds between the management of the store and the consumer. The last objective is ‘how’ the store can be categorized and distinguished from the other stores. Most stores attract customers by offering low prices and unique variety of goods as compared to the other stores. Different factors sho uld be put into consideration while choosing the position of a department store. They include the set location where the store is to be established. The location affects the type of goods to be offered and the type of customers to expect. For example, a department store in America and another in Africa will have different financial locations. The relevance of a department store to the society also affects the location where it should be established. This includes the type of goods to be offered and the set prices. Retailing current factors such as taxes

Performance Analysis Between Told by and Idiots The Horse You Rode In Essay

Performance Analysis Between Told by and Idiots The Horse You Rode In On and Earthfalls The Factory - Essay Example Analysis of a play or a stage show initially demands the nature of its theme and in this point of viewer can make out the theme of political satire in And the Horse Your Rode In On. It is not possible for a viewer or critic to approach the Horse Your Rode In On merely an entertainment and the plays have need of a special attention from the viewer because of its effort of social criticism. In the same way, the dance program entitled The Factory bestows a new theatrical experience for the viewer through its magnificent performance. As a piece of popular theatrical performance, both Told by an Idiot and Eartfall made a unique effort in creating their latest works as a delighting one. It is obvious that And the Horse Your Rode in On captures the attention of its viewers through its theme and unique structure. Unlike And the Horse Your Rode in On, Ear fall’s The Factory marked its greatness through its magnificent movements. Both of them have their own compensations as well limitat ions in designing and performance. Hayley Carmichael and Paul Hunter tackle politics in first time and most of the events in this stage show concerned with politics and related violence. Advocates of the show design the performance of the characters of the show with the presence of number of intersecting narratives which illustrates political events. In this respect Brian Logan observes; â€Å"the show's ostensible subject is "extreme acts of violence and the lengths people will go for their beliefs" (Logan, 2011). Producers of the show effectively used the possibilities of black humor in their play. Director practices variety of performance strategies like mime, singing, one act play, and fart noises. All these techniques help the viewer to justify the intentions of its makers. The image of Conrad’s bomb-carrying anarchist permits the viewer to analyze the existence of armed revolution in modern world. Characters of the play made a conscious effort to create funny moments t hroughout the play and through these funny moments they transformed their criticism. Mat Trueman rightly comments that â€Å"Its outwardly jocular demeanor delights in slapstick and silly voices, but its core is a passionate reflection on revolution drawn out of a pop-cultural mash-up† (Trueman, 2011). The problem of identity crisis and gender issues that affected in modern society are obviously weaved in the play and viewer can hit upon the fact that the honest approach towards its theme is a significant reason for its general acceptance. One can begin the discussion about the performance of the play And the Horse Your Rode in On with a statement that it is not possible for a viewer to come across many occasions which makes much sense. Therefore, it is better for a viewer to watch it without prejudiced mind and stay away from questions about the reason behind it. The great thing is that the conclusion or moral of the play is brilliantly formed through a serious combination o f different stories and the outstanding performance of its actors. The entire play mirrors the inability of common people to have a handle on the real intentions of political parties and also the failure of people to be aware of terrorist’s motivations. The viewers can understand how an individual or a person with good intentions changed into an anarchist or how the lives of victims or revolutionaries changed into a moment of explosive. The great challenge that the performers faced was that the creation of humor in the play. It is evident that the